About Email Marketing

Although SoftPage is a complete website management tool, it also has the ability to send out newsletters to your customers. Sending newsletters and promotional material to customers, also known as “Email Marketing” is a highly effective marketing strategy. SoftPage makes use of its already extensive document editing and management tools in order to prepare a page to send as a newsletter.

The emails are stored in, and sent from the Address Book. The Address Book has many features that make sending emails simple and efficient. There is no limit to the number of emails and groups you can add. The system automatically handles bad emails and bounces. The duplicate emails are also excluded when sending.

Together with the proven technologies of SoftPage, the Address Book is the perfect tool for your Email Marketing needs.

Advantages of Email Marketing

If you don't already email market, the benefits of email marketing out-weigh traditional or print marketing. The following key features highlight the general advantages of Email marketing:

• Global Reach
  An email can reach almost anyone, so when marketing without borders you will soon realise that traditional means would be almost impossible without email marketing.
• Quicker Time to Delivery
  Spend less time preparing, building, designing, and developing. Time you could be putting to better use. Email marketing can happen quickly - as little as a few hours.
• Cost Effective
  Email marketing is by far the most cost effective form of on-line marketing. Campaign costs only need grow with the size of your email database. Less users - less costs. More users - more costs... but more business!
• Dynamic Content
  Using a Email to deliver the latest news means that the content can be delivered directly from the database. Saving precious time.
• Personalised
  A personalised email always gives that little extra and catches the attention of the customers' eye. Greet people by their name - its much more professional.
• Measurable Results
  Traditional means like magazines offer almost no way to really know how many people have seen your ad or promotion. Imagine knowing exactly who read or clicked on your email?
• Targeted Marketing
  The most effective form of marketing is to tell people about products or services that interest them.
• Immediate Response
  Get results right away - within minutes of sending, your customers could be placing orders, or requesting more information.
• Simple to Use
  Anyone who can send a regular old email can send 100's of emails. Just a few clicks and you are on your way.

SoftPage Address Book

The heart of your email marketing is the Address Book. The Address Book stores all your emails, and can be broken up into distribution lists. These lists can be used to better target your customers.

The Address book contains many tools to keep your database fresh. Import your new members with Excel lists. Export the members for easy off-line maintenance. Validate members to save you time and money.

Easy sign up forms can also be used to allow members to register to the mailing list by completing an on-line form.

The Address Book can store Name, Surname, Cell phone and 20 custom fields in addition to the email address. These values can also be included on a per-email basis. This is known as mail-merge and allows you to personally greet a member in the email.